为什么在PBA主修市场营销?
与已建立的, 多样化的, global 社区 where essential business and 市场营销 concepts blend seamlessly with deep roots in Christian practice and tradition. With experiential learning in strategy, 设计, 研究, 和品牌, you’ll become an emboldened marketer capable of crafting collective narratives and compelling even the most skeptical audiences. Earn your Bachelor’s degree 在市场营销 from the 林克商学院, a highly respected hub of innovation and exploration prized by students, 校友, 以及未来的雇主.
- 将其人化的框架: Pursue solutions founded on faith and biblical principles in all that you create.
- 战略定位: Dig into exciting opportunities to network and gain hands-on experience here in the heart of the financial and wealth 管理 district of Palm Beach County.
- Titus特许经营中心: Carve out your purpose in the nation’s only dedicated center for business franchising. Learn more about this opportunity.
- 出国留学: Practice 市场营销 and intercultural skills in global markets like Austria, 秘鲁, 南非, 和中国. Explore all opportunities through the 林克商学院.
你会学到什么
通过PBA的B.S. 在市场营销中，你会发现:
- Business-appropriate communication skills
- The ability to perform collaboratively in a group or team
- Ways to identify, analyze, and apply critical thinking
- 技术方面的商业技能, 金融, 研究, 全球业务, 会计, 管理, 市场营销, 商业法
- The impact of a Christian worldview within your 市场营销 practices
Join the American Marketing Association (AMA)
Pursue collective curiosity in PBA’s collegiate chapter of the American Marketing Association. Advance your penchant for exploration, develop professional skills and networks, and create 社区 with fellow marketers at PBA and across the country. Our students regularly compete and excel in the International Collegiate Conference, a competitive opportunity to stand out in the 市场营销 field and distinguish yourself to future employers.
计划的细节
The Bachelor’s 在市场营销 program at PBA equips you with a broad foundation in financial, 管理, 经济, 研究, and legal dimensions of business alongside deep experience with 市场营销 strategy, 设计, 研究, 和品牌. You’ll ground your business acumen through Christ-centered courses, both in the 林克商学院 and in the Faith, 根, 理性核心.
Investigate 市场营销-specific topics like consumer behavior, 销售管理, 市场营销研究, digital and international 市场营销, 和通信. These advanced courses will build on a core set of business fundamentals and PBA’s unique General Education program.
Broaden your talents to encapsulate the specific demands of franchising with classes in key principles, 创意企业, 管理, 和操作, along with a real-world internship.
Attract guidance from established industry professionals through PBA’s robust career development opportunities. 通过就业工作坊, 实习, and the year-long mentor-protégé program, you’ll position yourself for success in your future workplaces.
职业生涯
创建, 实现, and evaluating 市场营销 campaigns requires abundant imagination and an openness to true perceptions about your work. These careers are challenging and rewarding in turn, and the market reflects those dynamics: advertising, promotions, and 市场营销 managers earn a median annual salary of $133,380. Enter this steadily expanding field in the realms of:
- 广告与公共关系
- 市场研究
- 产品管理
- 零售业
- 非营利组织
